Case Studies
Real Campaigns. Real Numbers.
We let the results do the talking. No stock photos. No made-up metrics.
These are real campaigns we ran for real Egyptian brands.
Fashion Brand: 1.4x → 4.8x ROAS in 60 Days
Egyptian fashion e-commerce · Budget: 25,000 EGP/month
The Problem: Brand was running broad boosted posts with no funnel structure. High spend, low returns, no retargeting.
What We Did: Rebuilt the entire campaign architecture. Cold audiences on awareness, warm traffic on consideration with catalog ads, hot retargeting with urgency creatives. Killed 4 underperforming creatives in week 1, scaled 2 winners.
The Result: Month 1 ended at 3.1x ROAS. Month 2 hit 4.8x. CPA dropped from 180 EGP to 104 EGP. Revenue from paid channels up 180%.
Real Estate Developer: 5x More Qualified Leads at Lower CPL
Cairo real estate developer · Budget: 40,000 EGP/month
The Problem: Running broad Google Search campaigns with generic keywords. Getting volume but leads weren't converting — wasting sales team time.
What We Did: Full keyword restructure around high-intent, buyer-ready terms. Negative keyword clean-up removed 60% of irrelevant traffic. Added call tracking and form tracking to measure real lead quality. Built separate campaigns for each property type.
The Result: Lead volume up 5x. CPL dropped from 820 EGP to 510 EGP. Sales team reported leads were significantly more qualified — lead-to-sale conversion improved from 8% to 22%.
Beauty Brand: First TikTok Campaign Hits 3.9x ROAS
Egyptian beauty and skincare brand · Budget: 15,000 EGP/month
The Problem: Brand had zero paid ad presence. Strong organic TikTok following but wasn't converting it to revenue.
What We Did: Built TikTok Spark Ads from their best-performing organic content. Layered in new In-Feed creative with UGC-style hooks. Set up full pixel and conversion events. Retargeted video viewers and website visitors.
The Result: 3.9x ROAS in month 1 with a modest 15K budget. CPCs were 60% cheaper than their Meta campaigns. Organic follower growth also increased 40% as a side effect of the ad visibility.
Want results like these for your brand?
Book a free strategy call. We'll look at your numbers and tell you exactly what's possible.
Get My Free Audit →