Case Studies

Real Campaigns. Real Numbers.

We let the results do the talking. No stock photos. No made-up metrics.
These are real campaigns we ran for real Egyptian brands.

E-COMMERCE · META ADS

Fashion Brand: 1.4x → 4.8x ROAS in 60 Days

Egyptian fashion e-commerce · Budget: 25,000 EGP/month

4.8x
Final ROAS
-42%
CPA Reduction
+180%
Revenue Growth

The Problem: Brand was running broad boosted posts with no funnel structure. High spend, low returns, no retargeting.

What We Did: Rebuilt the entire campaign architecture. Cold audiences on awareness, warm traffic on consideration with catalog ads, hot retargeting with urgency creatives. Killed 4 underperforming creatives in week 1, scaled 2 winners.

The Result: Month 1 ended at 3.1x ROAS. Month 2 hit 4.8x. CPA dropped from 180 EGP to 104 EGP. Revenue from paid channels up 180%.

SERVICE BUSINESS · GOOGLE ADS

Real Estate Developer: 5x More Qualified Leads at Lower CPL

Cairo real estate developer · Budget: 40,000 EGP/month

5x
More Qualified Leads
-38%
Cost Per Lead
22%
Lead-to-Sale Rate

The Problem: Running broad Google Search campaigns with generic keywords. Getting volume but leads weren't converting — wasting sales team time.

What We Did: Full keyword restructure around high-intent, buyer-ready terms. Negative keyword clean-up removed 60% of irrelevant traffic. Added call tracking and form tracking to measure real lead quality. Built separate campaigns for each property type.

The Result: Lead volume up 5x. CPL dropped from 820 EGP to 510 EGP. Sales team reported leads were significantly more qualified — lead-to-sale conversion improved from 8% to 22%.

E-COMMERCE · TIKTOK ADS

Beauty Brand: First TikTok Campaign Hits 3.9x ROAS

Egyptian beauty and skincare brand · Budget: 15,000 EGP/month

3.9x
ROAS (First Month)
2.1 EGP
Cost Per Click
+340%
Website Traffic

The Problem: Brand had zero paid ad presence. Strong organic TikTok following but wasn't converting it to revenue.

What We Did: Built TikTok Spark Ads from their best-performing organic content. Layered in new In-Feed creative with UGC-style hooks. Set up full pixel and conversion events. Retargeted video viewers and website visitors.

The Result: 3.9x ROAS in month 1 with a modest 15K budget. CPCs were 60% cheaper than their Meta campaigns. Organic follower growth also increased 40% as a side effect of the ad visibility.

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