We've audited dozens of Egyptian brand ad accounts over the past year. The same mistakes appear in almost all of them. This post breaks down the 5 most common reasons Meta Ads fail for Egyptian businesses — and exactly what to do instead. 1. Boosting Posts Instead of Running Real Campaigns This is the single most common mistake we see. A business gets a post with good organic engagement, hits "Boost," and calls it advertising. It isn't. Boosted posts go into a single broad placement with minimal targeting control. You...
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